TATA Group : On Saturday, the BCCI awarded the title sponsorship rights for the Indian Premier League to TATA Group for five years.

The Indian conglomerate, with diverse verticals, has renewed its association with
the BCCI for a record-breaking value of INR 2500 crore—the highest-ever sponsorship amount in the league’s history.

The TATA Group previously held the title sponsorship rights for the IPL in 2022 and 2023
and is also the title sponsor of the Women’s Premier League, the world’s most prominent women’s T20 league.

Mr. Jay Shah, Honorary Secretary of BCCI, said: 

“We are pleased to announce the partnership with the TATA Group as the Title Sponsors of the IPL.
The league has transcended borders, captivating audiences worldwide with its unmatched skill, excitement,
and entertainment blend. Similarly, rooted in India, the TATA Group has emerged as a symbol of excellence,
making its mark across diverse global sectors. This collaboration embodies the spirit of growth, innovation,
and a mutual dedication to excellence.

The unprecedented financial commitment reflects the immense scale and
global impact of the IPL on the international sports stage.” Mr. Arun Singh Dhumal, Chairperson of IPL, said: 
“The collaboration with TATA Group for the title sponsorship of IPL 2024-28 is a significant milestone in IPL’s journey.
The record-breaking sum of INR 2500 crore by TATA Group is a testament to the immense value
and appeal that the IPL holds in sports. This unprecedented amount sets a new benchmark in the league’s history
and reaffirms the IPL’s position as a premier sporting event with global impact. TATA Group’s commitment to cricket
and sports is commendable, and we look forward to scaling new heights together and providing fans with unparalleled cricketing entertainment.”

NEW DELHI Indian conglomerate Tata Group

Has bagged the title sponsorship of the Indian Premier League
(IPL) for 2024-28 for a “record-breaking” $300 million, the league organizers said on Saturday.

Backed by celebrity franchise owners and featuring the best players in international cricket,
IPL has become the world’s richest T20 tournament with an estimated brand value of $8.4 billion.

It has been a cash cow for the Indian cricket board (BCCI) with the 10-team league’s 2023-27 media rights fetching $6.2 billion.

Tata Group has been the title sponsor of both the men’s IPL and the Women’s Premier League, which took off last year.

“The unprecedented financial commitment reflects the immense scale and global impact of the IPL on the international sports stage,” BCCI secretary Jay Shah said in a statement.

Some IPL franchise owners have gone on to buy teams in T20 leagues in the United Arab Emirates, South Africa, West Indies and the United States.

With the IPL franchises offering lucrative multi-league contracts that most cricket boards cannot match, the Indian league’s growth may deepen concerns about players prioritizing T20 leagues over international cricket.

“The record-breaking sum … is a testament to the immense value and appeal that the IPL holds in the world of sports,” league chairman Arun Singh Dhumal said.

“This unprecedented amount not only sets a new benchmark in the history of the league but also reaffirms the IPL’s position as a premier sporting event with global impact.”